If you want to establish your brand online you need two things, build an authority site and provide massive value to your clients. people fail online because they are not consistent when they create high quality content for their customers. they don't recognise those who are successful are working many hours each day to beat their competitors and gain results.
Build Your Tribe :
There is no better way than delivering Good stuff on most social media sites to get followers follow you and share your stuff. if you post an article that is more detailed and solves a problem, then expect to reach hundreds of new readers. this is how you increase your followers and establish your brand online. you start small but you keep focusing and working consistently by using advanced strategies. everybody start with zeo subscriber and zero follower. but those who succeed are those who keep working consistently on their businesses.
Act strategically :
You need a better strategy that moves you forward, if it doesn't work, change it. produce more content and Use different channels to promote that content. convert that blog post to podcats, video marketing and cheat cheet to reach hundreds of readers. always there is an opportunity to market your stuff in the right way.
Your Blog homepage :
i think you know that the homepage has the highest conversion rate in your blog. the most visited page in your blog is your homepage. right ? you need to position yourself as a professional marketer and show people what you have, how you can help them and services you sell.
Human faces attract attention :
Pictures with faces are more popular. think about creating your winning ad on facebook. the headline is your winning ad and image is thousand times faster than words. we are naturally attracted, we like to see human faces, we like them on social media, you can look at branded blogs on twitter and instagram. they deliver engaging stuff that makes their readers bookmark their website.
alexbeadon.com uses fantastic visuals to stand out and attract lots of readers to read the content, watch videos and optin for free webinars. she doesn't only use visuals to Get visitors But she offers Great informations with her webinars and content.
those who have fantastic brands online like alex are those who build Great stuff to connect with their clients. if you can't do it, you will never exit on social media
The same thing happens for your blog, you need to stand out from the competition, you need to support, help and educate the community, this happens when you provide value to your readers. everybody wants to do it but most don't want to work consistently to get results.